Things you can do right now to help your local visibility and footfall
Marketing with a local message appropriate for your audience is key. If you are a local business then make sure your messaging and energy on local themes and tactics. Here’s a few specifics to get you started:
Google My Business
Google My Business is the part of Google that generates the map pins for businesses, often showing near the top of a search page.
Ensuring your Google My Business profile is live and up to date is critical to ensure you are visible to users using search to find local cafes and coffee shops.
With Google My Business, you get more than just a free business listing, it lets you easily connect with customers across Google Search and Maps, for example you can post photos and offers on your profile to give customers reasons to choose you above your competitors.
Google My Business also presents you with more ways to reach and engage your customers. We know when customers are cautious they will ask more questions and you can set-up your profile to include calls, messaging and reviews to cater to this.
At a basic level we recommend that you use the insights, reviews and questions from customers to communicate your safety measures to reassure people - and at a more complex level we recommend you use the insights and data tools to spot opportunities and understand how you can grow connections and engagements.
Relevant, local and engaging content
Brand visibility is fundamental to your business's success. At this time you need to be visible, giving people security and a sense of normality/hope.
Creating meaningful and engaging content and distributing this through your social channels will help you stay relevant and engaging to your local customer base.
Your customers are alway asking you questions and you are passionate about coffee, these are great cornerstones for generating ideas for content. Answer the best of your customers' questions to everyone, it’ll reassure them all, and share coffee innovations or the best of life in your business in order to create demand.