WELCOME TO 2022
Colin Morrison, Group Director of Marketing & Customer Experience
Firstly, on behalf of everyone at Matthew Algie I’d like to wish all of our customers, industry friends and readers a Happy New Year and hope you’ve all kept safe and well during these challenging times. Over the festive period and as we begin 2022, our resilience is being tested once again. Whilst it’s tough I have great confidence we can battle through this new wave and become even stronger by the Spring. At the point of writing this, we’re still never quite so sure of what will happen next but we do know we can be creative, innovative and stay positive to keep going- we’ve been here before and know we can adapt and brighter days will come. In the final few weeks of 2021 I was fortunate to visit Belfast, Glasgow and Central London for work trips and also the stunning Cornish seaside for some time with my family. As the days went by, it was evident the uncertainty surrounding new measures and restrictions were reducing footfall into our beloved hospitality industry and that this would present business owners with such challenging circumstances once again. Borough Market as one example is normally heaving in the build-up to Christmas yet whilst it still had that magical feeling it missed the hustle and bustle that makes it what it is. In this edition of The Coffee Extract, we want to share some positivity and inspiration as we anticipate more changing times over the coming months. We start with celebrating the winner of our ‘Heroes of Hospitality’ award and share some wonderful, heartfelt stories of those who have gone the extra mile during the pandemic. From the many nominations, it was inspiring to read how cafés and hospitality businesses play such a vital role in bringing communities together. We salute you all!
The Veganuary campaign has played a huge part in making veganism more mainstream and vegan food and drink options continue to take a growing space in many menus across the UK and Ireland. As it’s Veganuary, the brilliant Nicola Montgomerie shares her favourite vegan-friendly cafes in Glasgow’s popular Southside and picks out some of her favourite treats along the way. I’m personally not going completely vegan in January but it certainly raises awareness and will change some of the meals we put on the table at home this month! We delve into some of the trends we believe you should be taking seriously in 2022. On a trip to Brighton, I noticed fantastic use of the service hatch and queues forming at each location. Perfect for those in a rush and still after their barista-made perfection or those still preferring to enjoy their coffee in the open air. We also offer tips and advice on how to start planning your social media content and include a free-to-use Content Planner Calendar. And finally, as a Glasgow-based coffee roaster with sustainability at the core of what we do we reflect on COP26 in our home city. Throughout the many years we’ve been sourcing and roasting coffee, we’ve seen the challenges faced by coffee farmers firsthand. Factors like climate change threaten the livelihoods of smallholder coffee farmers, so we followed with interest and our Managing Director, Ewan Reid shares his thoughts. I hope you enjoy this edition and stay safe. Colin
Group Director of Marketing & Customer Experience
Colin has worked within the coffee industry for 14 years. He began working with the Matthew Algie team at the start of 2020 and has a true passion to create new brands, products and business models to support customers. He has been keen to not let Covid slow any progress for our Matthew Algie brand. Most recently he has completed a Digital leadership qualification and sees brand and customer experience as one. Understanding the digital impact has and can help shape and grow coffee businesses.